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The VoIP Market Opportunity
Companies in the Small to Mid-Sized Business Market have historically lagged behind large enterprises in deploying IP Telephony, largely as a result of waiting for their old digital and key systems to reach end of life. According to Gartner/Dataquest, “SMB’s have increasingly begun to view IP Telephony as a more mainstream technology and have adopted a “when” and not “if” approach to adoption”. The various industry analysts have somewhat differing forecasts for the growth in IP Telephony deployments in the SMB Market. However, they do share on common theme: the SMB IP Telephony Market is growing rapidly.
Just as importantly, as Gartner points out, “With major players entrenched in the enterprise and consumer segments, the SMB space is clearly the major growth area for IP Telephony. The vendor landscape is extremely fragmented…any player with a focused SMB strategy has an opportunity to take the lead”. AltiGen’s focus is the SMB market. It always has been. AltiGen doesn’t chase the consumer market or the very large enterprises. Instead, we’re able to concentrate 100% of our efforts on delivering the most feature rich, reliable and cost effective solution for the SMB Market. As a result, we’re able to deliver a differentiated solution for our partners and better value for our customers.
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We also know that it’s not possible to target the SMB with a single product and marketing message. The requirements of customers in the SMB Market are just too heterogeneous and diverse. Success in the SMB market requires a disciplined approach to segmenting the market, and designing the products, pricing and market positioning to appeal to businesses in these varying market segments. Our family of IP Telephony solutions starts small and grows big. From our reliable, affordable, entry level IP PBX to our robust, multi-site, application rich IP communications solution, AltiGen has the products to meet the many different requirements of the SMB Market.
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*Gartner Quotes taken from “Seven Things Vendors Must Do to Succeed in IP Telephony for the SMB Market”, dated 13 October 2006.
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